Sleep Number ‘Sleep Better Together’ National Commercial Advertising Campaign
When Sleep Number needed music for a national advertising campaign, I collaborated through the licensing process to deliver a professionally produced recording that aligned with the brand's vision and emotional tone. The selected song was featured in the "Sleep Better Together" campaign, introducing my work to a national audience across multiple media channels.
My role extended well beyond performance. I produced, recorded, mixed, and mastered the track at Mossflower Studio while ensuring it met the technical and creative standards required for commercial licensing. In addition to the final master, I prepared all required production deliverables in-house, including broadcast-ready masters, instrumental versions, and isolated STEM files for television and advertising use. Throughout the process, I worked with licensing representatives to navigate contracts, technical specifications, and final asset delivery.
This project reinforced my passion for creating work that serves a larger story—where music becomes an essential part of a brand's identity and emotional connection with its audience while meeting the rigorous technical requirements of national commercial production.
My Role
Music Producer
Recording Engineer
Mixing & Mastering Engineer
Vocalist
Commercial Audio Deliverables
Licensing & Creative Collaboration
Key Deliverables
Broadcast-ready TV masters
Instrumental mixes
Isolated STEM files
Commercial-quality final masters
Licensing-ready audio package
Skills Demonstrated
Creative Direction • Music Production • Commercial Audio Production • Broadcast Delivery • Brand Storytelling • Client Collaboration • Project Management • Audio Post-Production • Licensing & Rights Management